The main objective of many an entrepreneur is undoubtedly the financial benefits. It is therefore imperative that to attain this goal, a business must have the clients and these numbers must keep growing.
A potential, yet untapped avenue to help your business grow is dipping into the 
digital era – your business need not be left out. Uganda is home to a population of over 40 million people. Of these, 19 million are online with close to 3 million active social media users. It is wise if I added that it is now relevant that you go where your clients are – digital.
The benefits of taking your business online are immense and Google Inc through its programme, Digital Skills for Africa is providing this free of charge. At your own pace, you will go through video tutorials with examples clearly taking you through the basics such that your business shouldn’t miss out on the online opportunity.
In this series of articles, I will be sharing with you an abridged version of this course on how you can leverage the power of digital. Some of the insights will include;
- your first steps in online success,
- planning your online business strategy,
- building your web presence,
- connecting through email,
- the power of search,
- getting noticed locally,
- getting noticed on social media,
- getting noticed on other websites, and finally
- making use of analytics.
But the learning doesn’t stop here. Like they say, you are the average of the 5 people close to you, why not try out the company of young, talented and innovative minds at Kafeero Foundation (Implementing partners of the Google Digital Skills for Africa) whose pillars are Learn, Incubate, Fund.
With the right mindset, right company and the right materials, your small business is just a hint away from digital success. Don’t miss the next article that will explain the first steps to online success.
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Stephen Dumba
E-zone School of Computing
0752 111 223 / 0772 111 223
